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New Year Newness

The Newness Chicago

Industry: Arts/Performance
Location: Chicago, IL 
 

THE WORK:

Brand Management
Brand Design
Content Strategy
Copy Editing

In revamping a familiar series with a new feel, I worked closely with a performance-focused company during a rebrand of a familiar series. Through a multitude of discussions, we focused on the genuine heart from hard work, vulnerability in error, and joy from discovery found throughout any of the artist collective's creative journey.

A few examples from this social media campaign (Facebook, IG, etc) are available here.