New Year Newness
The Newness Chicago
Location: Chicago, IL
In revamping a familiar series with a new feel, I worked closely with a performance-focused company during a rebrand of a familiar series. Through a multitude of discussions, we focused on the genuine heart from hard work, vulnerability in error, and joy from discovery found throughout any of the artist collective's creative journey.
A few examples from this social media campaign (Facebook, IG, etc) are available here.